About Sector 13

Sector 13 was born out of the exchange of eastern and western ideas of urban planning and architecture. Chandigarh, the first planned city in all of India, enlisted top architects from the west. Le Corbusier of France designed the grid city organizing it into sectors numbering them all (1–47) save for the unlucky Sector 13. It was a lost in translation moment where superstitions of the west superseded the auspiciousness of the east. That sector though, is not missing. It is alive and well. And it only makes sense for it to reside everywhere BUT there. Sector 13 is yours and mine. It is us, the 1st, 2nd, and 3rd generation immigrants outside of the subcontinent that make up Sector 13.

Conceived in NY, created in LA, and constructed in the CHI - Sector 13 is a storytelling project comprised of a streetwear brand and creative media projects. Influenced by modern architecture and American street culture, S13 is inspired by the duality of the immigrant experience.